About Me
Design-driven digital thinker with experience across brand systems, UX/UI, and platform design. Focused on building scalable, coherent digital experiences that bridge creative and technical teams. Interested in digital governance, design systems, and how it works with infrastructure.
Experience
July 2025 – Present · Cambridge
Built an internal model to generate accurate visuals from CAD and technical data, streamlining how engineering outputs are translated for marketing and digital channels.
Introduced a repeatable process for converting complex technical content into user-friendly visual assets.
Mar 2025 – Jun 2025 · Cambridge
Improved interface consistency across Arm’s web estate by auditing and aligning UI components with the new design system.
Partnered with developers to implement scalable design tokens and cross-platform visual standards.
Jul 2024 – Feb 2025 · Cambridge
Supported global rebrand rollout across digital, print, and events.
Led creative direction for cross-sector campaigns (Aston Martin F1, National Geographic).
Contributed to measurable uplift in brand performance:
+15.9% Brand Equity
+9.5% Unprompted Awareness
+35% “Innovative” association
2022 – Present · Remote
Designed identity systems and landing pages for e-commerce and early-stage startups.
Focused on modular, durable design frameworks that scale with product growth.
Managed small freelance teams for site builds and brand launches.
Education
Loughborough University · BA Graphic Design & Visual Communication
2022–26 (expected)
Tech Stack
Digital Systems: UX/UI design, CMS workflows, design systems, digital asset management
Tools: Figma, Framer, Illustrator, Photoshop, InDesign
Web Stack: React, Tailwind CSS, GitHub, Cursor
Core Strengths: cross-functional comms, information architecture, scalable design ops
Interests
Digital governance, product ecosystems, human-tech interfaces, visual systems