Arm
VISUAL IDENTITY & BRAND TRANSFORMATION
ROLE
Brand Design Intern
UX/UI Design Intern
TIMELINE
Jul 2024 – Feb 2025
Mar 2025 – Jun 2025
TEAM
1 Brand Lead
10 Designers
1 Agency Partner
I joined Arm's brand team during a pivotal moment as the company repositioned itself as an AI leader in the semiconductor industry. Working alongside the brand lead and design team, I helped execute the global rebrand rollout across digital, print, and event materials. My role focused on ensuring consistent application of the new brand identity across all touchpoints.
OVERVIEW
Contributed to Arm's comprehensive visual identity transformation, positioning the brand as a forward-thinking technology leader while maintaining its semiconductor heritage.
DELIVERABLES
Produced digital and print assets supporting the rollout. Assisted with brand guidelines and campaign visuals.
DESIGN PROCESS
Participated in research, concept iteration, and creative execution under senior guidance.
IMPACT
Helped drive measurable brand growth during the rebrand, as shown in brand awareness metrics:
• Brand Equity Score +15.9%
• Unprompted Awareness +9.5%
• 'Innovative' Brand Association +35%
REFLECTION
Valuable experience working within a large, cross-functional team on a major global rebrand, balancing heritage with innovation.
